Auckland Council undertakes market and social research activity to help inform and define the strategies, plans and services that deliver on the vision for Auckland and the Auckland Plan.
This research is part of the evidence the council gathers to help us decide how best to invest in preparing for the region’s future and how we improve our services to Aucklanders.
How much this activity costs is published on our website and we plan to update this annually.
Annual research costs published online
View survey and polling research expenditure for the financial years 2011 to 2015
Reasons for doing research
The council undertakes research for the following reasons:
- To fulfil any statutory obligations in the monitoring of council activity and performance as reported in the Annual Report; for example the Annual Report – Housing for Older Person Survey; and Community, Arts and Events Grants Applicants Survey.
- To provide Aucklanders with an opportunity to input on issues and topics of interest and importance to them; for example Public Buildings in Town Centres Survey, Food Safety Survey.
- To support operations in tracking ongoing business performance and customer experience improvements in service delivery; for example Customer Experience Monitor, Libraries Customer Experience Monitor.
- To help plan policy, operations and communication and marketing campaigns that are effective and provide value for money; for example the Waste Management and Minimisation ‘Recycle Right’ Campaign.
- To evaluate performance and inform outgoing communication and engagement delivery; for example OurAuckland Research.
People's Panel expenditure
Part of this survey activity is the $310,000 cost of the People’s Panel.
The council saves money every time we use the People’s Panel to engage Aucklanders in decision-making.
Using an independent research panel would cost more than $10,000 for each survey, significantly more than the People’s Panel.
Find out more about the People's Panel